VEGAS SIGNALShospitality · gaming · resorts · the boards

Sentiment: 2026 year to date

Board sentiment over 10,183 property-relevant posts from r/vegas, r/LasVegas, VegasMessageBoard, Vegas Fanatics, Bluesky and X since January 1 (X reaches back only 7 days: its API tier has no archive access). Monthly cells show net sentiment (positives minus negatives); hover for the split. Scores appear only at 3+ scored posts; the warm/cool lists require 10+ and rank by the evidence-adjusted (Wilson) bound, so a big sample beats a perfect small one.

Warmest, YTD

PropertyScoreScored posts
Vdara53
Bellagio275
Circa Resort & Casino10
ARIA Resort & Casino186
Mandalay Bay105

Coolest, YTD

PropertyScoreScored posts
Circus Circus79
Resorts World Las Vegas56
The LINQ49
Wynn Las Vegas27
El Cortez28

Warming & cooling

The same change metric as the front page: the last 60 days against the 180-day baseline before them, volume-weighted, gated at 5 recent and 10 baseline scored posts. It measures movement against the property's own reputation, so a property can cool here while staying warm in the table below. Hover a bar for the two windows it compares; click its number for the posts.

Luxor
Circus Circus
Planet Hollywood
Treasure Island
Park MGM
New York-New York
Excalibur
The Venetian Resort (incl. Palazzo)
The LINQ
Hard Rock Las Vegas (ex-Mirage)
Palms Casino Resort
Caesars Palace

Every property, month by month

PropertyMentionsScoredYTD scoreJanFebMarAprMayJunJulAugSepOct
The Cosmopolitan of Las Vegas437313
The Venetian Resort (incl. Palazzo)832303
Bellagio825275
ARIA Resort & Casino418186
Fontainebleau Las Vegas446156·
Flamingo Las Vegas550118
Luxor405115
Mandalay Bay406105
MGM Grand497104
Park MGM283100·
Caesars Palace47097·
Excalibur27095
Circus Circus23879
Planet Hollywood30865
Resorts World Las Vegas28856·
Treasure Island10954··
Vdara7853··
The LINQ20849
New York-New York16649·
The STRAT17147
Golden Nugget20343
Hard Rock Las Vegas (ex-Mirage)12830·
Palms Casino Resort13429····
El Cortez9428·····
Wynn Las Vegas30127····
Paris Las Vegas13015····
M Resort3813·······
The Orleans7011····
Circa Resort & Casino6410·····
Suncoast219······
Sam's Town328·····
Westgate Las Vegas747·······
Encore at Wynn597······
The Cromwell367······
Silverton207·····
Red Rock Resort306······
Green Valley Ranch266········
Durango Casino & Resort335·······
Four Queens225·····
Gold Coast85·········
Plaza Hotel & Casino724······
Rio Hotel & Casino514······
Palace Station404······
Virgin Hotels Las Vegas723·······
Horseshoe Las Vegas593·······
SAHARA Las Vegas343········
Sunset Station143········
Main Street Station162·········
Golden Gate112········
Harrah's Las Vegas221·········
Binion's Gambling Hall181·········
Fremont Hotel & Casino171·········
Santa Fe Station81·········
The D Las Vegas200—··········
South Point130—··········
California Hotel & Casino90—··········

What scored, what didn't

Of the 10,183 posts this year: 1048 scored positive and 500 negative. Claude read 8,176 of them; Jev, a decision model, labeled 1,699 where it was at least 80 percent sure; the keyword lexicon labeled the other 308. Of those, 129 carried a question or planning cue ("which hotel is best?", "worth it?"), so they needed several distinct signals before they could score at all; most never did. 2 spoke of gambling outcomes and nothing else: a jackpot is luck. Everything else read neutral. A first-person account of an actual stay is exempt from the muting, which is how "stayed there, no hot water for two days" keeps its voice even when it ends in a question mark. Inside the threads: 50,362 comments read across 1,952 recent reddit, Bluesky and forum threads, adding 2057 positive and 658 negative voices after the cap of 5 scored comments per thread.

The denominator

Posts read vs. kept (kept = mentions a tracked property). The archive backfill reads whole subreddits; Bluesky is searched per property, so its reads only enter the kept column.

MonthPosts readProperty-relevant
2026-014,858707
2026-024,348722
2026-035,144968
2026-045,329960
2026-055,240905
2026-064,619923
2026-074,404951
2026-083,532749
2026-0900
2026-1000
Method: Claude reads each post in full and judges each property it names as positive, negative, mixed or neutral; a mixed verdict counts on neither side. A post it has yet to read is labeled by Jev, a decision model (pipeline/jev-senti.mjs), where Jev is at least 80 percent sure, and otherwise scored by its title and preview against a positive/negative keyword lexicon (pipeline/analyze.mjs). In the lexicon, negation flips a hit ("not great" is a complaint); trip-planning questions and broadcast copy need several distinct signals before they count, so "which hotel is the best?" scores nothing; gambling outcomes (jackpots, losses) never score the property; and a post that mentions several properties credits each one only with the sentences about it, including a post Jev labels. A property's score is (positives − negatives) / scored posts × 100. The lexicon and Jev are graded against a hand-labeled fixture set (npm run senti; npm run senti -- --jev for Jev). Recent reddit and Bluesky threads are read in full: each comment is judged by Claude, or by the lexicon where Claude has yet to read it, and attributed to the properties it names (falling back to the thread's), capped at 5 scored comments per thread per property so one viral thread cannot swamp a month. Every score on this site is clickable: the overlay shows the posts and comments behind the number with the keyword lexicon's terms marked, each linking to its original. Where news coverage carries a clear tone it appears in the overlay under its own media heading, judged by the same lexicon at a two-signal bar; media tone never enters a board score. Limits: sarcasm-blind, forum threads are read at their latest page only (long threads carry history we skip), and Bluesky queries favor precision over recall: a post that never says "vegas" is missed. Two classes never publish: solicitation and adult-services content, and reply posts on X, which arrive as fragments of conversations the collector cannot see and skew heavily toward rants and misinformation. Compare properties against each other.