VEGAS SIGNALShospitality · gaming · resorts · the boards

Hard Rock Las Vegas (ex-Mirage)

Hard Rock International · The Strip · construction

board mentions, 30d
sentiment score
9 positive · 0 negative
0
news mentions, 30d
0
promo signals, 30d

Sentiment trend, 2026

+2
Jan
+2
Feb
+1
Mar
-1
Apr
0
May
+2
Jun
+4
Jul
+4
Aug
+19
Sep
+2
Oct

Green: posts scoring positive; red: negative; number is the month's net. Neutral posts sit outside the bars. Click a month for the posts behind it. Full-year context on the Sentiment page.

Ownership & leadership

Private, owned by the Seminole Tribe of Florida; redeveloping the former Mirage into Hard Rock Hotel & Casino Las Vegas (target opening late 2027/early 2028); VICI Properties owns the Mirage real estate

NameTitle
Jim AllenChairman, Hard Rock International; CEO, Seminole Gaming

As of 2026-08-23 · [1] [2]

In the news

developmentHard Rock Las Vegas’ Guitar Tower project nearly completes exterior
Yogonet · Aug 26, 2026
The exterior of Hard Rock Hotel & Casino Las Vegas is taking shape, with the 42-story Guitar Hotel now largely enclosed in blue-tinted glass and exterior sheathing covering the lower portion of the tower. Window installation is also continu…

Promotions & offers spotted

Thank you Hard Rock Las Vegas! I'll definitely be using this offer. https://t.co/WYwLsdmbaz
X · Aug 22, 2026
Thank you Hard Rock Las Vegas! I'll definitely be using this offer. https://t.co/WYwLsdmbaz

What the boards are saying

Steve Wynn October 22neutral
VegasMessageBoard · Oct 11, 2026
As we know, Wynn will make a sold out appearance at the GN discussing the Mirage. As it will be his first public appearance in Vegas since his ouster, do you think he might visit his old hotels? How much media coverage d…
HARD ROCK LAS VEGAS QUICK UPDATE The guitar neck is rising over the Strip, and it's HUGE. Nearly 700 feet of blue glass neutral
X · Oct 9, 2026
HARD ROCK LAS VEGAS QUICK UPDATE The guitar neck is rising over the Strip, and it's HUGE. Nearly 700 feet of blue glass where the Mirage volcano used to erupt. Opening target: Q4 2027. I'll keep documenting it from the g…
#NDSU graduate Mitchell Trageton's work helped shape the Las Vegas skyline. As senior vice president of architecture forneutral
X · Oct 9, 2026
#NDSU graduate Mitchell Trageton's work helped shape the Las Vegas skyline. As senior vice president of architecture for Marnell Companies, the 1987 graduate has spent 39 years contributing to iconic properties, includin…
Comment: @DraftKings (and @FanDuel) exited from any licensing opportunity in Nevada last year. https://t.co/TJDdBID9U8 Hneutral
X · Oct 8, 2026
Comment: @DraftKings (and @FanDuel) exited from any licensing opportunity in Nevada last year. https://t.co/TJDdBID9U8 However, with the Seminoles spending $4B to develop Hard Rock Las Vegas, this could have some implica…
THEY AINT NEVER GONNA GET TO TREASURE ISLAND. PRAISE JESUS WHEN THEY OPEN BACK UP THE OLD MIRAGE TRAM THAT TAKES YOU TO neutral
X · Oct 7, 2026
THEY AINT NEVER GONNA GET TO TREASURE ISLAND. PRAISE JESUS WHEN THEY OPEN BACK UP THE OLD MIRAGE TRAM THAT TAKES YOU TO TREASURE ISLAND. @TIvegas DURING THE DAY WELCOME TO THE REAL LAS VEGAS 😈 https://t.co/tZbArYhhoZ
Las Vegas Blvd & Mirage-Venetian F1 🕒 12:39 PM - 12:44 PM PT (12x speed) 🌡️ 95°F | Clear 📍: 36.122120,-115.171280neutral
Bluesky · Oct 7, 2026
Las Vegas Blvd & Mirage-Venetian F1 🕒 12:39 PM - 12:44 PM PT (12x speed) 🌡️ 95°F | Clear 📍: 36.122120,-115.171280
VOSS BRIEF 002 | THREAT INCIDENT BLUF: Construction at the future Hard Rock Las Vegas was halted after a threatening mesneutral
X · Oct 6, 2026
VOSS BRIEF 002 | THREAT INCIDENT BLUF: Construction at the future Hard Rock Las Vegas was halted after a threatening message was discovered onsite. Workers were evacuated; police report no known immediate danger. #Threat…
Hard Rock Las Vegas Site EVACUATED | We Went to See It | Ep. 21 https://t.co/1XQ9EDA15b via @YouTube @jedirich_ @LVMPD @neutral
X · Oct 5, 2026
Hard Rock Las Vegas Site EVACUATED | We Went to See It | Ep. 21 https://t.co/1XQ9EDA15b via @YouTube @jedirich_ @LVMPD @HardRockHotels
Are the Bellagio Fountains in Las Vegas above Belegaer, the Great Sea from Lord of the Rings that's on the bottom of theneutral
X · Oct 3, 2026
Are the Bellagio Fountains in Las Vegas above Belegaer, the Great Sea from Lord of the Rings that's on the bottom of the footstool? Terry Benedict owned the Bellagio, the Mirage, and the MGM Grand. https://t.co/o9ejO6zET…
The giant guitar is finally taking shape on the Las Vegas Strip. 🎸 Most of the future Hard Rock Las Vegas Guitar Hotel’neutral
X · Sep 30, 2026
The giant guitar is finally taking shape on the Las Vegas Strip. 🎸 Most of the future Hard Rock Las Vegas Guitar Hotel’s blue-glass exterior is now installed at the former Mirage site. It’s becoming a completely differe…
Neon Museum -- Reflections on the Mirage: A Conversation with Steve Wynn (10/22)neutral
VegasMessageBoard · Sep 28, 2026
The Neon Museum | Reflections of The Mirage In this landmark session, legendary developer Steve Wynn reflects on the conception, creation, and cultural impact of The Mirage Resort & Casino. neonmuseum.org I have strongly…
https://t.co/ZJmLdDwO7k Hard Rock Las Vegas $5B Gamble https://t.co/hNjDMalzW4neutral
X · Sep 27, 2026
https://t.co/ZJmLdDwO7k Hard Rock Las Vegas $5B Gamble https://t.co/hNjDMalzW4
Italian Michele Alboreto won the 2nd and last Caesars Palace Formula 1 Grand Prix in Las Vegas, NV on Sep 25, 1982. tinyneutral
Bluesky · Sep 25, 2026 · also on X
Italian Michele Alboreto won the 2nd and last Caesars Palace Formula 1 Grand Prix in Las Vegas, NV on Sep 25, 1982. tinyurl.com/5byr3scy It was Mario Andretti's final Formula 1 race. Highlights VID: t.co/uNz7d3NzT2 Note:…
Las Vegas Blvd & Mirage-Venetian F1 🕒 4:39 PM - 4:39 PM PT (2x speed) 🌡️ 95°F | Mostly Clear 📍: 36.122120,-115.171280neutral
Bluesky · Sep 25, 2026
Las Vegas Blvd & Mirage-Venetian F1 🕒 4:39 PM - 4:39 PM PT (2x speed) 🌡️ 95°F | Mostly Clear 📍: 36.122120,-115.171280
The Last Pictures I Ever Took at the Mirageneutral
r/vegas · Sep 25, 2026
These were the last pictures I ever took at the Mirage and it’s still weird knowing I’ll never walk through that place again. I know Vegas changes all the time and I’m actually curious to see what Hard Rock does with the…
B1M engineering channel covers the new Hard Rock guitar buildingneutral
r/vegas · Sep 24, 2026
My favorite YouTube channel about large scale engineering projects just covered the new Hard Rock guitar building with a bit of history on the original Mirage casino. Warning the title is click bait, in the video itself …
New episode of the Murphree Investment Group podcast: Steve Wynn: The Man Who Reinvented Las Vegas In this episode, we lneutral
X · Sep 24, 2026
New episode of the Murphree Investment Group podcast: Steve Wynn: The Man Who Reinvented Las Vegas In this episode, we look at his rise from a Maryland bingo parlor to the Golden Nugget, The Mirage, Bellagio, Wynn Las Ve…
Hard Rock Las Vegas Update #20 🎸 Blue Glass, High-Rise Crews & What’s Next https://t.co/0OT58ZTFhL via @YouTube @jedirineutral
X · Sep 22, 2026
Hard Rock Las Vegas Update #20 🎸 Blue Glass, High-Rise Crews & What’s Next https://t.co/0OT58ZTFhL via @YouTube @jedirich_
That giant guitar is going to change the whole vibe of the Strip. 🎸🔥 Watching Hard Rock Las Vegas take shape, I’m excipositive
X · Sep 22, 2026
That giant guitar is going to change the whole vibe of the Strip. 🎸🔥 Watching Hard Rock Las Vegas take shape, I’m excited for the energy it’ll bring to this stretch of Las Vegas. Who’s ready to turn up the volume? 🤘 #…
Las Vegas Blvd & Mirage-Venetian F1 🕒 8:39 AM - 8:39 AM PT (2x speed) 🌡️ 78°F | Partly Cloudy 📍: 36.122120,-115.17128neutral
Bluesky · Sep 20, 2026
Las Vegas Blvd & Mirage-Venetian F1 🕒 8:39 AM - 8:39 AM PT (2x speed) 🌡️ 78°F | Partly Cloudy 📍: 36.122120,-115.171280
Hard Rock Las Vegas Construction Update #19 🎸 Are Those the LIGHT CANNONS? https://t.co/ir8rWIQjmw via @YouTube @jedirineutral
X · Sep 17, 2026
Hard Rock Las Vegas Construction Update #19 🎸 Are Those the LIGHT CANNONS? https://t.co/ir8rWIQjmw via @YouTube @jedirich_
Rocking the color glow Hard Rock Las Vegas (formally The Mirage) #lightfixtures #lightingdesign #theKelvinDiaries #wattspositive
Bluesky · Sep 16, 2026
Rocking the color glow Hard Rock Las Vegas (formally The Mirage) #lightfixtures #lightingdesign #theKelvinDiaries #wattsup #beatles
🎸The Vegas skyline is changing! The new Hard Rock Guitar Hotel is rising on the former Mirage site along the Strip, witneutral
X · Sep 15, 2026
🎸The Vegas skyline is changing! The new Hard Rock Guitar Hotel is rising on the former Mirage site along the Strip, with its blue-glass exterior. Expected to open as part of Hard Rock Las Vegas in 2027. #LasVegas #HardR…
In Avengers Doomsday, Dr. Doom assembles a crew to rob three Las Vegas casinos: the Bellagio, Mirage, and MGM Grand.neutral
Bluesky · Sep 14, 2026
In Avengers Doomsday, Dr. Doom assembles a crew to rob three Las Vegas casinos: the Bellagio, Mirage, and MGM Grand.
Tell me about staying at NYNY/MGMneutral
VegasMessageBoard · Sep 13, 2026
Early stages of planning our potential Christmas trip. A bit of background before getting to the question. Our previous home base was LUX. So south strip is home for us. We've migrated over to ParkMGM as our new home bas…

Inside the threads

264 messages from this property's recent threads, grouped by theme, each linked to its thread.

offers & cadence 16

hosts 2

app & tech 3

rooms & upgrades 12

service 6

fees & charges 5